Pierre Bourdieu the French sociologist wrote that the lower or working class tend to reproduce - or at least try to- the same behaviour or eat the same kind of food of the upper class. For example because rich people celebrate an event by drinking champagne, the poor are going to try to do the same but with a product of much lower quality for example they will drink some sparkling wine because it looks like champagne and it is cheap.
The McCanns represent the upper class, and Shannon Matthews's parents the working class. I do think that because the way the media have reported on the Maddi case, it might have inspired them to have their 15 minutes of fame. They may have wanted some money from the media. Of course I don't know the truth here, and Shannon's mother is going to have a fair trial and who knows at the end will be discharged of any wrongdoing.
But if she is guilty of "perverting the course of justice and child neglect", I am pretty sure that the media and all the McCanns story have something to do with it.
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